Mellow Mushroom to open in Wrightsville Beach, NC

09.27.11

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Mellow Mushroom Pizza Bakers Will Open in Wrightsville Beach, N.C. on Oct. 3rd

Wrightsville Beach, NC, September 10, 2011- The town of Wrightsville Beach is about to be a lot more fun with its newest addition, Mellow Mushroom Pizza Bakers. Mellow Mushroom is pleased to announce the upcoming opening of its newest restaurant at 224 Causeway Drive, just over the drawbridge in Wrightsville Beach, on Monday, October 3rd.

Robert Ray and Kevin Dukes, also the owners of the location in Wilmington, North Carolina, are enthusiastic about adding another Mellow Mushroom to their collection. As residents and business owners in the area, Robert states, "We are thrilled about establishing another exciting atmosphere and family-friendly environment, by bringing our passion for Mellow Mushroom to the beach."

Mellow Mushroom is known for its unique and eccentric vibe, focusing on original one-of-a-kind artwork unique to each location. Adding to the already creative Mellow Mushroom atmosphere, Ray states, "We took art and created and amazing space." This mellow will feature a sophisticated beach-themed atmosphere, while suspending a symphony of sea-life from the ceiling. There is a full-service bar featuring liquor, wine and 12 craft beers on draft.

The Mellow Mushroom menu takes traditional pizza making and turns it into a modern work of art. The menu features a variety of pizzas, hoagies, salads, calzones and appetizers making the menu attractive to both adults and kids alike. Vegetarian, vegan options and gluten-free crust are also available.

Enjoy comfortable seating inside or on the patio, 7 days a week, Monday through Sunday, 11 a.m. to 11 p.m. For more information on Mellow Mushroom Wrightsville Beach, visit www.mellowmushroom.com and follow us on Facebook at http://www.facebook.com/wbshroom.

About Mellow Mushroom Pizza Bakers

Mellow Mushroom Pizza Bakers (www.mellowmushroom.com), founded in 1974 in Atlanta, Georgia. This franchise, operated under Home-Grown Industries of Georgia, Inc., is headquartered in Atlanta, Georgia. For 37 years, Mellow Mushroom Pizza Bakers has been serving up fresh stone baked pizza's to-order in an eclectic, art-filled and family-friendly environment. Each Mellow is locally-owned and operated with a unique feel, focused around great customer service and quality. 

 

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Media Contact:

Tammy Lucich

tammy@mellowmushroom.com

(404) 505-2801

 

Mellow Mushroom to Open in Cary, NC

09.19.11

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FOR IMMEDIATE RELEASE:

Mellow Mushroom Pizza Bakers to Open in Cary, North Carolina on Sept. 26th           

Cary, North Carolina- September 19, 2011- Mellow Mushroom Pizza Bakers will open in Cary, on Monday, September 26th 2011, at 4300 NW Cary Parkway.

Owners Robert, William, and Kristen Greczyn are excited to contribute to their community's growth by, "Offering a fresh update to the palette of Cary. The customers need their pizza and beer close at hand, and we are excited to bring them that." states William.

Mellow Mushroom Pizza Bakers integrates the classic with the innovative by offering an array of fresh pizzas, calzones, hoagies, salads, and appetizers. Both vegetarian and vegan options along with gluten-free crust are also available. At Mellow Mushroom, high quality, fresh and unique ingredients turn traditional pizza making into a modern work of art.

The interior décor, inspired by classic Victorian works, fuses traditional décor with a modern and eclectic spin.  This restaurant caters to all ages by offering patio seating, a spacious main dining room, alongside a distinct bar area and a private lounge, dubbed the Red Room.

This Mellow will feature an exclusive Beer Club with select and member only rewards, a weekly trivia night and live music. The Mellow Mushroom will operate 7 days a week; open Monday through Thursday 11:00 a.m. - 11:00 p.m., Friday and Saturday 11:00 a.m. - 12:00 a.m., and Sunday 11:00 a.m. - 10:00 p.m. For more information on Mellow Mushroom Cary, visit www.mellowmushroom.com and follow us on Facebook at http://www.facebook.com/mellowmushroomcary.

 

About Mellow Mushroom Pizza Bakers

Mellow Mushroom Pizza Bakers (www.mellowmushroom.com) was founded in 1974 in Atlanta, Georgia.  This franchise, operated under Home-Grown Industries of Georgia, Inc., is headquartered in Atlanta, Georgia. For 37 years, Mellow Mushroom Pizza Bakers has been serving up fresh stone baked pizzas to-order in an eclectic, art-filled and family-friendly environment. Each Mellow is locally-owned and operated with a unique feel, focused around great customer service and quality. 

 

 

Media Contact:

Tammy Lucich

404-505-2801

tammy@mellowmushroom.com

 

ai3 brings Local Artful Inspiration to New Mellows

07.07.11

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ai3, Inc. Brings Local, Artful Inspiration to New Mellow Mushroom Locations

 

ai3 selected to design three locations in Eastern North Carolina

 

ATLANTA - July 7, 2011 - ai3, Inc., a multi-disciplinary design studio known for its diverse designs in the hospitality and restaurant industries, today announced the firm has been chosen to design three Mellow Mushroom locations in Eastern North Carolina. ai3 will draw on local community inspiration as well as modern art and architecture themes to design three new locations in Fayetteville, Greenville and Cary.

 

Mellow Mushroom, owned by Home Grown Industries, is famous not only for its signature pizza, but also for its fun-loving vibe and brand. Mellow Mushroom embraces the notion that each store should reflect a unique interpretation of the brand so that no two locations are the same. Applying this philosophy the owners of the Fayetteville, Greenville and Cary locations decided to elevate the distinctiveness of their respective locations by drawing from local inspiration with a quirky twist.

 

The redesign of the Cary location will draw its unusual sense of style from world-renowned architect and artist, Antoni Gaudi. Using his use of color, texture and material as inspiration, the location will feature dramatic punches of saturated color and other design principles that challenge the norms of design.

 

"Mellow Mushroom is all about quality and fun, and those are things we didn't want to change. The folks at ai3 understood this and have helped us keep the playfulness while adding a new level of sophistication," said Will Greczyn, owner.

 

The Greenville and Fayetteville locations will feature a combination of many different design cues taken from the local community's interests to add a unique twist to the Mellow Mushroom brand. The design for the Greenville location will reflect the community's passion for East Carolina University by combining the nostalgia of education with the magic of imagination and pirates. The Fayetteville location will feature several design elements that pay respect to the community's strong military ties to Fort Bragg and Pope Air Force Base. An example is the use of military-inspired fighter-plane wing decor.

 

"These are just a few of the ways our décor will embrace these local communities. As long as we're upholding the areas' history and reaching everyone in the marketplace, then ai3 has helped us reach our goal of creating a Mellow Mushroom that belongs to the community it serves," said Reid Fogleman, principal owner.

 

The locations' estimated opening dates are: Cary - August 2011; Greenville - January 2012; and Fayetteville - August 2011.

 

"ai3 is helping Mellow Mushroom set a new standard for store design. They're bringing a well thought out level of sophistication to the brand, while protecting its values and integrity. It's not just about having a well-designed space - it's about having a space that uses design to connect with the community," Richard Brasch, president, Home Grown Industries.

 

For more information on ai3's interior, architecture and product design studio, please visit www.ai3online.com.

 

About ai3, Inc.
ai3's multi-disciplinary design services reveal the stories that give meaning and value to design. Through the exchange of ideas and thoughtful client dialogue, ai3 creates energetic, compelling designs across a wide spectrum of industries and geographies. To learn more about ai3's architecture, interior and product design services, please visit www.ai3online.com.

 

Media Contact:

Hannah Bower

Bower Communications

404.371.3989

hannah@bower-communications.com

 

Mellow Mushroom Pizza to open in Hickory, NC

09.16.10

Mellow Mushroom Pizza Bakers to Open in Hickory, North Carolina
Hickory, NC- September 16, 2010-Mellow Mushroom is coming to Hickory, North Carolina, and will open its first Hickory-area pizza bakery on Monday, September 26, at 1185 Lenoir Rhyne Blvd.
Jeff and Leslie Knapp, owners, are enthusiastic about bringing Mellow Mushroom to Hickory.