Mellow Mushroom to Open First Location in D.C.

10.13.11

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Mellow Mushroom  Pizza Bakers is Opening in the Adams Morgan Neighborhood in Washington, D.C. on Oct. 17th.

Washington, D.C.-October 13, 2011-Mellow Mushroom Pizza Bakers is proud to announce their newest opening in Washington, D.C. on Monday, October 17. This unique Mellow is located at 2436 18th Street, NW, in the neighborhood of Adams Morgan.

The owners of this location, siblings Amit and Pooja Mehta are excited about opening a Mellow Mushroom in the neighborhood of Adams Morgan. "With the mix of nightlife, restaurants, unique shopping and art, it is the perfect location and vibe for a Mellow Mushroom," states Pooja.

The menu features a variety of pizzas, hoagies, salads, calzones and appetizers, only using the highest quality of ingredients. Options for Vegetarian's, Vegan's, kids, and those on a gluten-free plan are also available.

Catering to every diner's needs, this Mellow features three levels; indoor dining is available on levels one and two, and an enclosed penthouse area with an open rooftop deck is located on level three. According to artist and Director of Creative Development Carl Janes, "We developed an unusual take on an original combination of circus and vaudeville themes through historic eras throughout the restaurant." 

All three levels feature a full service bar with a wide array of liquor, craft beer and wine options. Join the Mellow Mushroom Beer club and make your way through all 80 beers, while receiving member-only rewards along the way.

The Mellow Mushroom will operate 7 days a week Sunday-Thursday, 11 a.m. to 2 a.m., and Friday and Saturday, 11 am to 3 a.m. For more information on Mellow Mushroom Adams Morgan, visit www.mellowmushroom.com and follow us on Facebook at www.facebook.com/MellowAdamsMorgan.

 

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About Mellow Mushroom Pizza Bakers

Mellow Mushroom Pizza Bakers (www.mellowmushroom.com) was founded in 1974 in Atlanta, Georgia. For 37 years, Mellow Mushroom Pizza Bakers has been serving up fresh stone baked pizzas to-order in an eclectic, art-filled and family-friendly environment. Each Mellow is locally-owned and operated with a unique feel focused around great customer service and quality. 

Media Contact:

Tammy Lucich

(404)-505-2801

tammy@mellowmushroom.com

 

 

 

Fall in Love with Mellows Home Grown Harvest

10.03.11

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October 3, 2011- Mellow Mushroom Pizza Bakers of Atlanta, Georgia, kicked off a company-wide promotion centered on fall inspired flavors. The promotion, The Home Grown Harvest, runs from October 3rd through November 20th.

"With the fall season upon us, Mellow has taken popular fall flavors and infused them with a bold and unique twist to create new menu items.  It is the perfect combination of classic Mellow flavors and traditional fall foods," states David Danowitz, Director of Operations. 

New fall promotional menu items include:

  • Drunken Fun-Guys-Mellow's signature dough transformed into bite-size pieces served with 3 beer infused sauces; a spicy cheese dip with Abita Turbodog brown ale, a stout and honey glaze, and a Rouge Dead Guy ale spicy mustard.
  • Magic Mushroom Soup- Flavorful mushroom soup in a wine and herb broth blended with Montamore and creamy Italian cheese. Garnished with grilled shiitake, button and Portobello mushrooms and fresh chives.
  • Ham Orchard Hoagie- Thinly sliced ham, sliced apples, Montamore cheese, honey mustard and arugula toasted on your choice of bread.
  • The Big Cheese- Melted Mozzarella, Montamore and cheddar cheese with a garlic aioli, topped with peppered Applewood smoked bacon, arugula and tomatoes toasted on your choice of bread.
  • Home Grown Harvest Pie-Roasted butternut squash with nutmeg on an olive oil and garlic base. Topped with a shaved parmesan and Montamore cheese with a swirl of Arugula pesto.
  • Holy Shiitake Pie-A blend of grilled shiitake, button and Portobello mushrooms with caramelized onions on an olive oil and garlic base. Topped with mozzarella and Montamore cheese drizzled with garlic aioli and a spritz of black truffle oil. Garnished with fresh chives and shaved parmesan.
  • Steak ' n Stout Pie - A combination of premium steak, grilled shiitake, button and Portobello mushrooms, spinach and caramelized onions on a stout and honey glaze base topped with Montamore cheese.
  • Kenny's All Natural Pumpkin Cheesecake-Rich, creamy pumpkin cheesecake with nutmeg and spices drizzled with caramel and topped with whipped cream.

 Through November 20th, guests will have a chance to win instant prizes including menu items, $1,000 cash, or free pizza for a year through a scratch-off game piece. The game piece will also contain a code that allows customers the opportunity to play Mel's Holy Shiitake Challenge game online. By playing the game, guests will have a chance to enter to win a trip-for-two on the Jam Cruise, January 9th- 14th, 2012, featuring over 40 bands. The prize also includes airfare and $1,000 cash.

For more information about the Home-Grown Harvest Promotion visit http://www.mellowmushroom.com or contact Tammy Lucich, Manager of Special events and Promotions at 404-505-2801.

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About Mellow Mushroom Pizza Bakers

Mellow Mushroom Pizza Bakers (www.mellowmushroom.com) was founded in 1974 in Atlanta, Georgia.  This franchise, operated under Home-Grown Industries of Georgia, Inc., is headquartered in Atlanta, Georgia. For 37 years, Mellow Mushroom Pizza Bakers has been serving up fresh stone baked pizza's to-order in an eclectic, art-filled and family-friendly environment. Each Mellow is locally-owned and operated with a unique feel, focused around great customer service and quality. 

 

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Media Contact:

Tammy Lucich

tammy@mellowmushroom.com

(404) 505-2801

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About Mellow Mushroom Pizza Bakers

Mellow Mushroom Pizza Bakers (www.mellowmushroom.com) was founded in 1974 in Atlanta, Georgia.  This franchise, operated under Home-Grown Industries of Georgia, Inc., is headquartered in Atlanta, Georgia. For 37 years, Mellow Mushroom Pizza Bakers has been serving up fresh stone baked pizza's to-order in an eclectic, art-filled and family-friendly environment. Each Mellow is locally-owned and operated with a unique feel, focused around great customer service and quality. 

 

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Mellow Mushroom to Open Fourth Texas Location

10.04.11

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Mellow Mushroom Pizza Bakers will open the fourth Texas location on Oct. 10th in Denton, Texas.

Denton, TX, October 3, 2011-Mellow Mushroom Pizza Bakers will be opening in Denton, Texas, on October 10th at 217 East Hickory Street. It will be located just off of the downtown square one block from the A-Train station. This Mellow, which marks the fourth in the state of Texas, is the second location owned and operated by Martha and Monte Jenson.

The Jensen's are thrilled to bring Mellow Mushroom to the city of Denton. "Being residents of Denton, we always knew Mellow would be the perfect fit for this city. Mellow Mushroom and Denton have a lot of similarities, as they both have "the same aesthetic appeal centered on music, unique architecture and art," according to Martha.

The Mellow Mushroom menu puts a modern twist on traditional pizza making. The menu features a variety of pizzas, hoagies, salads, calzones and appetizers, using only the highest quality of ingredients. Vegetarian, vegan options and gluten-free crust are also available. Enjoy a full-service bar that has 28 unique draft beers, or join the Mellow Beer Club and make your way through 70 brews while earning rewards along the way.

This location seats 235 people and is designed to create a variety of smaller areas. These will include an open bar area, a partially covered patio, and an 8 top private booth known as the beer bottle shrine. In addition, the Mellow Saloon will seat up to 15 people, making it the perfect destination for private meetings and events.

This location is open 7 days a week, Sunday through Wednesday, 11 a.m. to 11 p.m., and Thursday through Saturday, 11 a.m. to 12:00 a.m. For more information on Mellow Mushroom Denton, visit www.mellowmushroom.com and follow us on Facebook at http://www.facebook.com/MellowMushroomCumming.

 

About Mellow Mushroom Pizza Bakers

Mellow Mushroom Pizza Bakers (www.mellowmushroom.com) was founded in 1974 in Atlanta, Georgia.  This franchise, operated under Home-Grown Industries of Georgia, Inc., is headquartered in Atlanta, Georgia. For 37 years, Mellow Mushroom Pizza Bakers has been serving up fresh stone baked pizzas to-order in an eclectic, art-filled and family-friendly environment. Each Mellow is locally-owned and operated with a unique feel focused around great customer service and quality. 

 

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Media Contact:

Tammy Lucich

tammy@mellowmushroom.com

(404) 505-2801

 

ai3 brings Local Artful Inspiration to New Mellows

07.07.11

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ai3, Inc. Brings Local, Artful Inspiration to New Mellow Mushroom Locations

 

ai3 selected to design three locations in Eastern North Carolina

 

ATLANTA - July 7, 2011 - ai3, Inc., a multi-disciplinary design studio known for its diverse designs in the hospitality and restaurant industries, today announced the firm has been chosen to design three Mellow Mushroom locations in Eastern North Carolina. ai3 will draw on local community inspiration as well as modern art and architecture themes to design three new locations in Fayetteville, Greenville and Cary.

 

Mellow Mushroom, owned by Home Grown Industries, is famous not only for its signature pizza, but also for its fun-loving vibe and brand. Mellow Mushroom embraces the notion that each store should reflect a unique interpretation of the brand so that no two locations are the same. Applying this philosophy the owners of the Fayetteville, Greenville and Cary locations decided to elevate the distinctiveness of their respective locations by drawing from local inspiration with a quirky twist.

 

The redesign of the Cary location will draw its unusual sense of style from world-renowned architect and artist, Antoni Gaudi. Using his use of color, texture and material as inspiration, the location will feature dramatic punches of saturated color and other design principles that challenge the norms of design.

 

"Mellow Mushroom is all about quality and fun, and those are things we didn't want to change. The folks at ai3 understood this and have helped us keep the playfulness while adding a new level of sophistication," said Will Greczyn, owner.

 

The Greenville and Fayetteville locations will feature a combination of many different design cues taken from the local community's interests to add a unique twist to the Mellow Mushroom brand. The design for the Greenville location will reflect the community's passion for East Carolina University by combining the nostalgia of education with the magic of imagination and pirates. The Fayetteville location will feature several design elements that pay respect to the community's strong military ties to Fort Bragg and Pope Air Force Base. An example is the use of military-inspired fighter-plane wing decor.

 

"These are just a few of the ways our décor will embrace these local communities. As long as we're upholding the areas' history and reaching everyone in the marketplace, then ai3 has helped us reach our goal of creating a Mellow Mushroom that belongs to the community it serves," said Reid Fogleman, principal owner.

 

The locations' estimated opening dates are: Cary - August 2011; Greenville - January 2012; and Fayetteville - August 2011.

 

"ai3 is helping Mellow Mushroom set a new standard for store design. They're bringing a well thought out level of sophistication to the brand, while protecting its values and integrity. It's not just about having a well-designed space - it's about having a space that uses design to connect with the community," Richard Brasch, president, Home Grown Industries.

 

For more information on ai3's interior, architecture and product design studio, please visit www.ai3online.com.

 

About ai3, Inc.
ai3's multi-disciplinary design services reveal the stories that give meaning and value to design. Through the exchange of ideas and thoughtful client dialogue, ai3 creates energetic, compelling designs across a wide spectrum of industries and geographies. To learn more about ai3's architecture, interior and product design services, please visit www.ai3online.com.

 

Media Contact:

Hannah Bower

Bower Communications

404.371.3989

hannah@bower-communications.com

 

Melow Mushroom to open in Rogers, Arkansas

06.01.11

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Mellow Mushroom Pizza Bakers to Open in Rogers, Arkansas

Rogers, Arkansas-May 25, 2011-Mellow Mushroom Pizza Bakers will be opening in Rogers, Arkansas on Monday, June 13, 2011, at 5204 Village Parkway. This Mellow is located off of the New Hope exit on I-540 in front of Village on the Creeks.

Mellow Mushroom features a creative menu with a wide variety of pizzas, hoagies, salads, calzones, appetizers, vegan options and a gluten-free crust is also available. You can enjoy a creative atmosphere with unique original artwork including the first ever Disco VW Bug and a seasonal patio for your outdoor pleasure.

Kevin and Jennifer Kestner, owners, are looking forward to bringing Mellow to Rogers and Benton County. "What is great about Mellow is that each and every store has its own identity and we stand out by not only our quality food, but by our unique atmosphere. We have been creative with our space and we are looking forward to bringing this new level of excitement to the area," stated Kevin Kestner.

This Mellow will feature trivia nights and an exclusive 70 Beer Club, including over 30 draft beers. The Mellow Mushroom will operate 7 days a week Sunday-Thursday , 11:00 a.m. to 11:00 p.m. and Sundays 11:00 am to12:00 a.m.

For 36 years Mellow Mushroom has been serving up fresh stone baked pizza's to-order in an eclectic, art filled environment. Each Mellow is locally-owned and operated with a unique feel, focused around great customer service and quality.  

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Media Contact:

Tammy Lucich

(404)-505-2801

tammy@mellowmushroom.com

 

Mellow Mushroom Midtown to host Birdcage Bingo

11.24.10

Atlanta, Georgia–November 21, 2010-Mellow Mushroom in Midtown Atlanta, Georgia will host Birdcage Bingo every Wednesday Night beginning at 8 pm. The Midtown Mellow Mushroom is located at 931 Monroe Drive, Atlanta, GA 30308.

Lara Milo, owner, explained why she thought Bingo Night would be such a great addition to the town. “Having Atlanta’s most famous drag queen call out crazy words and phrases for bingo night was the perfect fit. Bingo is a fun and interactive game, which people of all ages can enjoy.”

Mellow Mushroom Pizza to open in Hickory, NC

09.16.10

Mellow Mushroom Pizza Bakers to Open in Hickory, North Carolina
Hickory, NC- September 16, 2010-Mellow Mushroom is coming to Hickory, North Carolina, and will open its first Hickory-area pizza bakery on Monday, September 26, at 1185 Lenoir Rhyne Blvd.
Jeff and Leslie Knapp, owners, are enthusiastic about bringing Mellow Mushroom to Hickory.

Mellow Mushroom to Open in Pigeon Forge

05.03.10

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Mellow Mushroom, a delectable and energetic pizza shop based in Atlanta, will open its doors in Pigeon Forge on May 10, 2010.  Robert McManus and Darby Campbell, local restaurateurs with more than 25 years in the Eastern Tennessee restaurant business, saw an opportunity in Pigeon Forge for the fun and funky pizza bakery, as they observed the tourist destination was lacking a quality pizza establishment.  Campbell and McManus spent more than 2 years finding a prime location and developing a store that represents the easygoing community while maintaining the “bohemian-chic” atmosphere and quality food that is synonymous with the Mellow Mushroom name.

 

Located at traffic light 2A between Magi Quest and the Inn at Christmas Place, Mellow Mushroom features a large menu offering a delicious assortment of pizzas, salads, hoagies and calzones with many vegetarian options and true “meat-eater” bill of fare, and a bar that boasts 12 beers on tap and more than 42 others in bottles.  Mellow Mushroom’s “groovy mountain lodge” atmosphere includes large windows looking out onto the Smoky Mountains, a huge fireplace with giant lava lamps that represent flames, and whimsical taxidermy animal heads lining the walls.  The energetic yet comfortable atmosphere makes it a great dining option for local residents and visitors.

 

“More than 11 million visitors from all over the world come through Pigeon Forge every year” said Pigeon Forge Mellow Mushroom Director of Operations, Tom Horne.  “Mellow Mushroom’s welcoming, groovy vibe will fit right into the Pigeon Forge community and I know that residents and visitors alike will fall in love with the food and atmosphere.”

 

The Pigeon Forge Mellow Mushroom seats 262 people. There are fourteen large plasma screen TV’s throughout the restaurant for those looking for a fun place to watch the big games. The restaurant will also host a variety of programs and events including a Tuesday trivia night.

 

To set up an interview with franchise owner, Bob McManus, or plan a Mellow Mushroom location visit, contact Mary Lou Baxter by e-mail at marylou.baxter@gmail.com or by phone at 404-374-6184.