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St. Louis, MO (December 30, 2022) – Pizza lovers have a new choice with the opening of a new Mellow Mushroom restaurant in Chesterfield. The latest addition to the Mellow Mushroom family is located at 15525 Olive Blvd, Chesterfield, MO 63017. The brand’s stone-baked pizzas, great local brews and hand crafted cocktails, along with freshly made salads and a wide assortment of munchies, are now available for dine-in guests as well as online ordering. 

Link to Mellow Mushroom photos

St. Louis is famous as the “Gateway to the West,” and the operators, Michael Vienhage and John Burke, want to make their restaurant — their second location in St. Louis — the local gateway to great food and drink. Each Mellow Mushroom is unique in its design and décor and the Chesterfield location reflects a modern take on a mid-century design style.

The cornerstone of the Mellow Mushroom menu is stone-baked pizza featuring a crust made from five simple ingredients, including water from Appalachian mountain springs. Other menu highlights are freshly made salads, munchies, burgers, handcrafted cocktails, and a wide selection of beers, many of them local.

Highlights of the Mellow Mushroom Chesterfield location design include:

  • A giant “LOVE” art installation at the entrance to the restaurant
  • The waiting area is anchored by an art installation featuring a colorful mushroom painting surrounded by butterflies fabricated from vinyl  records 
  • Oversized stylized mushroom columns fill the dining area

The store wouldn’t be complete without reference to the music from the area, specifically the blues. The restaurant features a unique table designed as an oversized vinyl record that honors St. Louis native and legendary musician Miles Davis.

While many Mellow Mellow locations around the country have separate event rooms, this is the first branded as “Club Mellow.” This private dining room seats 34 guests.

By the Numbers

  • Interior space: 6,279 square feet / 165 guests
  • Patio space: 441 square feet / 52 guests 
  • Club Mellow Private Dining Room: Seats 34
  • Beer taps: 24
  • Employees: 90

“We are excited by the decision of Michael Vienhage and John Burke to expand the Mellow Mushroom family and look forward to supporting their Chesterfield location,” said Mike Foster, Chief Operating Officer at Mellow Mushroom. 

“We enjoy being a part of this community and the restaurant emanates inspiration and warmth that is a great representation of the area and patrons,” said franchisee owners, Michael Vienhage and John Burke.

The restaurant at 15525 Olive Blvd, Chesterfield, MO 63017 is open Sunday through Thursday from 11 a.m. –  9 p.m. and Friday and Saturday, 11 a.m. – 10 p.m.

 

About Mellow Mushroom

Mellow Mushroom was founded in Atlanta, Georgia in 1974 and today operates in 21 states. Each Mellow Mushroom is locally owned and operated.  For over 40 years, Mellow Mushroom Pizza Bakers has been serving up fresh, stone-baked pizzas to order in an eclectic, art-filled, and family-friendly environment.             

For more information about Mellow Mushroom Pizza Bakers and to view the full menu of munchies, salads, pizzas, calzones, hoagies and more, go to MellowMushroom.com, follow on Instagram @MellowMushroom, like on Facebook at Facebook.com/MellowMushroom, or follow on Twitter @MellowMushroom.

ATLANTA (December 27, 2022) – With the new year and customers’ renewed focus on health, Mellow Mushroom, the originator of hand-tossed, stone-baked classic Southern pizza, is introducing a “Build Your Own Vegan Pizza” option to the Build Your Own Pizza section of its menu. The launch comes in support of Veganuary, which encourages people to follow a vegan diet for the month of January.

A plant-based diet can improve your health and support environmental sustainability. Mellow Mushroom is supporting nonprofit Veganuary by providing many options for vegan guests. These include making it easy by offering delicious vegan pies, vegan ingredients, a dedicated online vegan menu category and, beginning in January 2023, a new dining room vegan menu.

With 19 ingredients on the new “build your own vegan pizza” section, diners can create a custom vegan pizza to fit their preferred tastes and dietary needs. They can select ingredients that include tempeh and Follow Your Heart® dairy free cheese. 

“Mellow Mushroom is delighted to launch our “Build Your Own Vegan Pizza” option just in time for Veganuary,” says Anne Mejia, VP Brand Development, Mellow Mushroom. “At Mellow Mushroom, we take pride in the inclusive nature of our menu offerings, and our ability to serve delicious pies, salads, and munchies that accommodate dietary needs and preferences while maintaining great quality.”

Other vegan menu options include:

  • Vegan Veg Out and Vegan Cheese Pizzas
  • Vegan Greek and Enlightened Spinach Salads
  • Vegan Pretzels made with Mellow Appalachian spring water dough and served with a choice of Mellow Red Sauce or classic yellow mustard
  • Vegan Avocado Hoagie
  • Vegan Tempeh Hoagie

“We all have the power to make the world a little kinder, greener and healthier this new year. It’s great to see restaurants like Mellow Mushroom embracing this opportunity and providing planet-friendly vegan options that showcase how delicious, varied, and satisfying vegan food can be!” said Wendy Matthews, Veganuary US Director.

 

About Mellow Mushroom

Mellow Mushroom was founded in Atlanta, Georgia in 1974 and today operates in 20 states. Each Mellow Mushroom is locally owned and operated. For over 40 years, Mellow Mushroom Pizza Bakers have been serving up fresh, stone-baked pizzas to order in an eclectic, art-filled, and family-friendly environment. 

For more information about Mellow Mushroom Pizza Bakers and to view the full menu of munchies, salads, pizzas, calzones, hoagies, and more, go to MellowMushroom.com, follow on Instagram, like on Facebook, or follow on TikTok.

About Veganuary

Veganuary is a non-profit organization that encourages people worldwide to try vegan for January and beyond. During the 2022 campaign, more than 629,000 people took our pledge to try a vegan diet, while more than 1500  new vegan products and menu options were launched in our key campaign countries. For more information, visit: https://veganuary.com/.

Photos: HERE

ATLANTA, November 2, 2022 – Mellow Mushroom has launched a newly designed menu at all 160+ restaurants that is a colorful combination of ultramodern and retro. The menu cover art was created by Florida artist Joshua Noom and pays homage to previous design elements used by Mellow Mushroom on t-shirts, advertising, and menu design.

 

The new menu art inspired the Mellow Wonderland holiday merchandise, which is available for sale at theyellowroom.com. Purchases of Mellow Wonderland merchandise help to benefit CORE (Children of Restaurant Employees), a non-profit that helps restaurant operations employees with children who face a health crisis or natural disaster. The menu and merchandise promotion begins on November 1, 2022 and runs through December 31, 2022.

 

Mellow Mushroom focused on a dynamic new menu with eye-catching typography to match the personality of the flavor profiles within the different sections of the menu. This “maximalism” style element – with extreme saturation of colors – enhances the menu’s combination vintage and futuristic feel. The design includes references to 1970’s ultra-graphic concert-looking posters which share Mellow Mushroom’s passion for creativity, quality ingredients, and hand tossed stone baked pies.

 

“The design and typography of our menus convey our passion for food, alluring design, and a bit of playfulness,” said Elizabeth Brasch, Senior Brand Director at Mellow Mushroom. “Joshua Noom captured the spirit of Mellow Mushroom with his cover design.”

 

Charity Partnership Supports Restaurant Industry

 

Mellow Mushroom is partnering with CORE (Children of Restaurant Employees) between November 1, 2022 and December 31, 2022. The brand is donating a portion of all sales from the new menu-inspired Mellow Wonderland merchandise collection for a minimum donation of $10,000. CORE engages a national network of corporate partners, sponsors, and donors to provide financial support and lend their voice to aid food and beverage employees with children who face health, natural disaster, or other crises. Documentation is required and an employee that may qualify can apply at www.coregives.org.

 

“During my time serving the food and beverage industry, I have met many restaurant employees with children that face adversity when a medical crisis hits or they lose their home or place of work due to a natural disaster,” said Sheila Bennett, CORE’s Executive Director. “We are grateful to partner with Mellow Mushroom to raise funds to help these families when life doesn’t go as planned and they face one of these crises.”

 

“The Mellow Mushroom menu-inspired merchandise collection timing aligned with the holidays and brings some fun and whimsy to theyellowroom.com. We are glad to be able to partner with CORE,” said Anne Mejia, VP Brand Development, Mellow Mushroom. “At Mellow Mushroom, we are passionate about the restaurant industry and its employees and CORE serves as a resource for our operators.”

 

With a bright palette of colors, the new Mellow Mushroom menu design is the inspiration for the Mellow Wonderland collection of apparel and poster prints at the brand’s online merchandise site, https://theyellowroom.com/collections/mellow-wonderland. 

 

Included in the Mellow Wonderland collection are:

 

T-shirts:

  • “Mellow Dreams” 
  • “Magically Mellow” 
  • “Go Green or Go Home” (released on 11/14)
  • “Stone Baked” (released on 11/14)

 

Sweatshirt: “Your Pizza is Calling”

 

Posters: Limited-edition, Signed by the Artist,  Joshua Noom. (released on 11/11)

 

The new menu is organized into several colorful sections: Munchies, Greens, Stone Baked Pizza, Build Your Own Pizza, Calzones, Local, Hoagies & Sandwiches, Burgers, and Magic Mocktails.

 

New Menu Design Elements

 

  • Redesigned and hand-illustrated core food and beverage menus (dining room and cocktails and beer menu). The menus are cohesive in design and done in collaboration with the same illustrator – Joshua Noom.
  • A “Local To Your Mellow” menu section features menu items selected locally by Mellow Mushroom franchisees.
  • As part of the enhanced visual design, Mellow Mushroom has more prominently highlighted the vegan and gluten-free items on the menu, as well as the build-your-own pizza section.

 

About Mellow Mushroom

 

Mellow Mushroom was founded in Atlanta, Georgia in 1974 and today operates in 20 states. Each Mellow Mushroom is locally owned and operated. For over 40 years, Mellow Mushroom Pizza Bakers have been serving up fresh, stone-baked pizzas to order in an eclectic, art-filled, and family-friendly environment. 

 

For more information about Mellow Mushroom Pizza Bakers and to view the full menu of munchies, salads, pizzas, calzones, hoagies, and more, go to MellowMushroom.com, follow on Instagram, like on Facebook, or follow on TikTok.

 

Link to images of new menu: HERE

 

Link to images of Yellow Room designs: HERE

ATLANTA, November 18, 2022 – Mellow Mushroom has created a special cocktail for the holidays, a unique version of the classic Old Fashioned. Mellow Mushroom’s “St. Nick’s Old Fashioned” is a delicious take on the classic beverage, featuring premium ingredients with balanced flavors. It is available at Mellow Mushroom from October 25, 2022 until January 9, 2023.

The St. Nick’s Old Fashioned recipe features High West Double Rye Whiskey, Skrewball Peanut Butter Whiskey (contains nuts), Kahlua Coffee Liqueur, simple syrup, and Angostura Bitters with a lemon twist garnish.

“We want to establish Mellow Mushroom as a place to celebrate with a cocktail during the holiday season and lean into Mellow’s ability to blend flavors to make delicious craveable cocktails,” says Nick Arenas, Director of Beverage at Mellow Mushroom.

Key Ingredients – St. Nick’s Old Fashioned (Item is dine-in only):

  • High West Double Rye Whiskey – A unique and balanced flavor profile of cinnamon, gingersnaps, juniper, mint sprigs, and fresh wildflower honey.
  • Kahlúa Coffee Liqueur – Originated in Mexico in 1936 and features the deep, rich flavor of real black coffee, roasted chestnut, and indulgent sweet butter.
  • Skrewball Peanut Butter Whiskey* – A little salty, sweet, savory, and consistently smooth, with a natural peanut butter flavor. *Contains Nuts
  • Angostura Bitters – Adds a layer of complexity, intensifies the flavor of other ingredients, and decreases the harshness of spirits.
  • Flavor Profile – The rye whiskey creates the base with a bold spice character that, along with the angostura bitters, balances the simple syrup sweetness. The Kahlúa adds a hint of coffee and Skrewball adds a soft peanut butter finish.

The continued popularity of the Old Fashioned in the United States is due to the simplicity of the drink and how much the spirit shines through. According to a 2022 SGWS (Southern Glazer’s Wine & Spirits) report, the Old Fashioned is a top ten cocktail at both upscale casual dining and fine dining restaurants. Technomic Ignite Menu Insights, showcases a 5% growth in Old Fashioneds having a presence on menus and Peanut Butter flavored spirits with 65% growth in flavored whiskey cocktails.

*Contains Nuts. (Skrewball Peanut Butter Whiskey).

ATLANTA (April 13, 2022) – This year, Mellow Mushroom celebrates 420 with a one-day menu promotion (on April 20) including two of its most popular “Munchies” menu items: Twice-Baked wings and Pretzel Bites with Beer Cheese. For dine-in guests, the Mellow Mushroom 420 menu will also feature Wicked Weed Pernicious IPA.

 

Mellow Mushroom has also introduced a 420-inspired collection of t-shirts and accessories from the Yellow Room, the Mellow Mushroom retail website.

 

Mellow is stoked to roll out a limited-time offering for April 20, featuring new munchies and craft beer that will surely indulge all of your cravings. The smoking hot promotion will include a $4.20 price tag for each of the following items ($4.20 promotion valid in-store and online on 4/20/22 only):

 

  • Pretzel Bites with Spicy Beer Cheese – Spicy beer cheese is made with Mellow’s own Rad Relish, a giardiniera-style spicy pepper mixture, and garnished with pickled jalapeno pepper
  • Pretzel Bites with Pabst Blue Ribbon Beer Cheese – Beer cheese made with Pabst Blue Ribbon
  • Mellow Twice-Baked Wings (5 wings) -Your choice of wing sauce flavors: Hot, Mild, Jerk, Thai chili, Teriyaki, or Naked (Cloud 9 and Southside are not included)
  • Wicked Weed Pernicious IPA (pint) – Wicked Weed, produced in Asheville, NC, is a new addition to the Mellow beverage program. Pernicious is a bright, balanced West Coast-style IPA known for its combination of juicy tropical fruit-forward and pine-like flavors and slightly sweet hops that deliver a smooth and clean finish (available at 140 Mellow locations)

 

“420 is the mellowest day of the year, so we created a special munchies menu to satisfy anyone’s hunger, offering two different flavors of beer cheese for our pretzel bites and six wing sauce flavors for our twice-baked wings,” says Anne Mejia, VP Brand Development, Mellow Mushroom. “We are also delighted to expand our partnership with Wicked Weed after a strong performance of their Pernicious IPA in a limited number of our restaurants. It’s now available in 140 of our locations!” 

 

New and Unique Yellow Room Spring Merchandise

 

“The new Yellow Room ‘Hazy Days of Spring’ collection not only has something for every Mellow fan, but also those interested in eccentric graphic tees and unique styles,” says Elizabeth Brasch, Director of Creative Services, Mellow Mushroom.

 

Art is part of the Mellow Mushroom experience, and core to the brand is that no two restaurants look alike. Each restaurant is designed with regional artists adding murals, sculptures, and art installations to amplify that uniqueness. The Mellow art aesthetic can also be found in the wide variety of brand t-shirts the Mellow team members wear and on the Yellow Room, Mellow’s graphic apparel online shop.  

 

  • New graphic tee and spring pullover sweatshirt designs are now available
  • Mellow t-shirts are known for their statement design, subtle humor, and elevated beauty. The new collection delivers on all.