ATLANTA, May 3, 2022 – Mother’s Day, graduations, and other family celebrations make May a busy month. Mellow Mushroom is the perfect way to make these special moments even more memorable with those you love and delicious food. Feeding a crowd? Mellow is offering special “Pizza Love” family celebration packages to make feeding groups of all sizes convenient and appetizing. For meat eaters, veggie pizza fans, and salad lovers, participating restaurants will offer easy meals for all (selected from Mellow’s most popular menu items). This limited time offer runs from May 3rd to June 19th.
Photos of Food:
Mellow Mushroom will offer three Pizza Love meals filled with some of our pizza fan’s favorite items to feed ten to twenty people. The online meals have been created to Mellow your May and allow your family and friends to enjoy their time together.
The celebration meals include:
- Spring Fling – 2 Medium Specialty Pies; 1 Medium Cheese or Pepperoni pie; 2 regular salads (House or Caesar); 2 orders of Pretzel Bites. Price: $90 (serves 10-15).
- Good Vibes. Good Times. – 2 Medium specialty pies; 2 Medium Cheese or Pepperoni pies; 30 double baked wings*; 2 regular salads (House or Caesar); 2 orders of Pretzel Bites. Price: $150 (serves 15-20). (*Note: Excludes Cloud 9 and Southside Wings)
- Greener Days – 1 Medium Veg Out Pie; 1 Medium Holy Shiitake pie; 1 Medium Cheese pie; 1 Regular Enlightened Spinach Salad and choice of 1 regular salad (House or Caesar); 2 orders of Pretzel Bites. Price: $100 (serves 10-15).
“Mother’s Day, graduations and family celebrations usher in a busy time, bringing families, neighbors, and friends together to celebrate those that matter most,” says Anne Mejia, VP Brand Development, Mellow Mushroom. “Whatever your reason to celebrate, Mellow Mushroom’s Pizza Love packages make spring entertaining convenient and delicious with some of the best selling pies, greens, and munchies from the Mellow menu.”
ATLANTA, May 31, 2022 – Mellow Mushroom is proud to support Pride Month 2022 and the LGBTQA+ community with “Mellow Love,” an effort throughout June to support the community by contributing to the Human Rights Campaign (HRC). During Pride Month, Mellow will match any items sold on The Yellow Room — its retail website — with a minimum donation of $10,000.
Since Mellow Mushroom opened its doors in 1974, inclusivity has been a core value of its business. The stone-baked pizza maker accepts all people on a come as you are basis.
Mellow Mushroom merchandise reflects this “Come One. Come All.” sentiment and brand values. To celebrate Pride Month, The Yellow Room will introduce a collection of Pride apparel and accessories that includes t-shirts ($25), sweatshirts ($50), bandanas ($8), headbands ($11), caps ($25), PopSockets ($11), koozies ($4), fanny packs ($14), and stickers ($2).
The colorful designs include Mellow Mushroom’s trademark Mel O. Mushroom mascot with rainbow colors and multiple concepts that all illustrate the “Come One. Come All. Mellow Love.” theme. Other products depict the brand’s core values of “Everyone Mellow, Everyone Welcome.” and “Mellow Pride.”
Pride festivals will be happening nationwide throughout the month of June (link to events). For those planning to enjoy the fun, the Yellow Room will offer a “Festival Kit” ($50) featuring a t-shirt, fanny pack, rainbow Mel sticker, bandana, and a koozie. Sales of the kits during Pride month will also contribute to the total contribution to HRC.
“Mellow Mushroom has been inclusive since its founding,” says Anne Mejia, Vice President of Brand Development for Mellow Mushroom. “Our Yellow Room team took this core brand value and our passion for creativity to design the Mellow Love collection for Pride Month.”
ATLANTA, June 27, 2022 – As the summer solstice arrives, Mellow Mushroom kicks off the season with a splash of new flavors and combinations, including munchies, hoagies, and salads, on June 21, 2022. At the same time, Mellow is introducing a new beverage menu, featuring a selection of Sangrias, Wines, Liquid Karma Cocktails, and signature Mystic Margaritas.
“Mellow Mushroom’s summer menu features new delicious items perfect for date night, family night, or a gathering on one of our relaxing patios. Spice it up or cool it down with our summer salads, munchies, and our newest hoagie!” says Anne Mejia, VP Brand Development, Mellow Mushroom.
- The Big Dipper– A trio of appetizers: Cool Avocado Smash, Bruschetta mix with diced tomatoes, fresh basil, authentic sheep’s milk feta, and Fire Roasted Pineapple Pico. Served with organic blue corn tortilla chips and toast points. Perfect for dipping or sharing.
- Big Shoulders Hoagie – Bring big flavor to the table with juicy shaved rib-eye steak and onions grilled in garlic butter, sliced Roma tomatoes and pickles, lettuce and just enough feisty Rad relish to give this sandwich a kick. Covered in provolone served on a garlic buttered hoagie roll.
- Secret Garden Salad – This salad is a mouthwatering mix of strawberries, cucumbers, fire-roasted pineapple, and fresh greens topped with toasted coconut and authentic sheep’s milk feta cheese (regular size only). Try it with pomegranate acai dressing or add Springer Mountain Farms chicken or applewood smoked bacon (additional charge).
- Bell’s Oberon – Citrusy, easy-drinking, and refreshing, Oberon Ale is sunshine in a glass. Get into a summer of Mellow state of mind!
Mellow Mushroom is known for its quality ingredients and generous portions made fresh to order for guests. Mellow is extending other popular recent menu additions through the summer including:
- Pretzel Bites with Spicy Beer Cheese – Spicy beer cheese is made with Mellow’s own Rad Relish, a giardiniera-style spicy pepper mixture, and garnished with pickled jalapeno pepper.
- Southside Wings – Mellow twice-baked wings are coated in Rad Relish, giving the wings a robust flavor with just the right amount of heat (nine-piece serving).
- Pineapple Express Mocktail and Cocktail – The Pineapple Express blends fruity pineapple, sweet coconut, and peppery turmeric spice – balanced with house-made agave sour. Available spiked with Flor de Caña seven-year-aged rum for an additional charge or as an alcohol-free mocktail.
- Campfire Peach Margarita (back by popular demand!) – The smokey flavor comes from the combination of Casamigos Blanco tequila and Casamigos Joven mezcal, peach puree, jalapeno, and house-made Agave sour. It’s garnished with a lime wheel and half a peach sugar and salt rim.
The summer limited-time menu items above are available from June 21 through September 19, 2022.
Mellow Launches New Beverage Menu
“In 2022, Mellow Mushroom expects to see growth in craft cocktails and non-alcoholic mocktails, and will continue to offer premium choices in the beverage category. The new Mellow Mushroom beverage menu was designed to include sangrias and mocktails, which we anticipate will be very popular as guests look for unique beverage options,“ says Mejia. “With more spice on the food menu, Mellow guests can enjoy some new custom beverages to cool things down, including sangrias, wines, cocktails, margaritas, and mocktails.”
Sangrias – Mellow is introducing a new, super-premium take on the classic Sangria, featuring fresh fruit and Hennessy V.S Cognac.
- Rotating Selections – This menu item will change twice per year to bring in new flavors. Each Sangria is made fresh to order, from all-natural ingredients.
- Purple Reign Sangria – This summer offering is music to your lips, featuring an assortment of fresh berries jamming to the tune of Hennessy VS Cognac, Bonanza Cabernet Sauvignon (further enhances the fruity and slightly tart flavor of the drink), Black Cherry Puree, and Fee Brothers Rhubarb Bitters.
Wines – Mellow guests can now enjoy wine in a variety of pour sizes – including a 6oz glass, a 9oz glass, or a bottle. These varying pour sizes provide guests the opportunity to try multiple different wines or indulge in their favorites. Each of the wines on the Mellow list is premium, from renowned wineries like the Wagner Family, and the winemakers behind Caymus, Jackson Family, Kim Crawford, and La Marca.
Liquid Karma Cocktails – This category includes several popular signature cocktails, including the Sunset in Paradise, Golden Goose, and Peach Buzz, and introduces two new creations.
- Lemon Submarine – Made with Woodford Reserve Bourbon, St-Germain Elderflower liqueur, freshly brewed iced tea, rosemary, and fresh sour. Garnished with a lemon wheel and rosemary sprig. This drink combines lemon and tea with vanilla and caramel notes from a classic Kentucky bourbon, and just a hint of tropical fruity and floral flavors from St-Germain Elderflower liqueur.
- Mule the World – Takes guests on a trip around the world, starting with the classic Mule recipe which includes delicious Fever-Tree Ginger Beer and house-made lime syrup. Guests can select from their choice of premium spirits for a unique Mule experience, including Ketel One Vodka, Don Julio Blanco Tequila, Bulleit Frontier Bourbon, Crown Royal Canadian Whisky, or Captain Morgan Spiced Rum.
Mystic Margaritas – This section of the menu highlights the RB Margarita, the Made Wild Margarita, the Gone Feral Margarita, and the Campfire Peach Margarita, and gives guests the opportunity to experience the breadth of what tequila offers – from a clean bright Blanco, through different aged Reposado and Anejo tequilas, and finally the smoky and slightly herbal Mezcal.
New for 2022 is the “Local to Your Mellow” cocktail section, where local Mellow owners can select cocktails that best fit their individual location’s guest tastes and preferences.
ATLANTA, June 22, 2022 — Mellow Mushroom this week launched an innovative new recruiting tool for employee hiring and retention using Tiktok and Instagram videos. The new content goes live on June 23 and is designed by social media influencer and creator, Drew Talbert.
The social media video will be used to find talented candidates for Mellow’s “Operations Coach” positions, a role that focuses on building operational excellence among the company’s 170 restaurants. The brand will be looking to find several talented people for the Operations Coach positions in the coming months.
The video takes a fun look at a Mellow manager who’s being promoted, focusing on how the brand will be replacing him with a current employee rather than going outside the company. Link to Video.
Those interested in these positions can apply via this link.
“We’ve learned the best talent for the Operations Coach positions comes from our existing family of franchise and company locations,” says Mike Foster, Chief Operating Officer for Mellow Mushroom. “By recruiting from within, we expect to attract candidates who already know and love our Mellow culture and want to advance their careers in the industry.”
Mellow expects that hiring from within for the Operations Coaches will result in a stronger resource for Mellow franchisees. Hiring team members who already know Mellow Mushroom operations will speed the hiring process, and reduce onboarding and training time. It will also reduce the overall cost to find candidates.
Foster adds: “We will never say no to great talent. Our preference is to hire team members who have Mellow experience at the restaurant level and have passion for the brand.”
Drew Talbert is a creator who’s worked with Mellow Mushroom. He has almost two million followers on TikTok, almost 400,000 on YouTube, and more than 300,000 followers on Instagram. Talbert has created a full cast of Mellow characters for social media, playing all the roles himself.
“Mellow Mushroom gets it! They understand that reaching potential employees means using fun, engaging videos that resonate with their audiences,” said Drew Talbert. “I worked for more than two decades in restaurants and understand the dynamics that drive and influence those on the front lines. For this project, I created a social media video to reach prospects on their favorite social media channels. Tiktok and Instagram.”
Later this summer, a second phase of the Mellow Mushroom recruiting campaign will launch with a focus on attracting new hourly employees to Mellow Mushroom restaurants.
ATLANTA (December 2021) – Watching the ball drop may be the activity of choice for New Year’s Eve, but a great pizza is the meal of choice for that night! The last day of the year ranks as one of the busiest days for Mellow Mushroom pizza restaurants, with sales jumping twelve percent over a typical day.
Fast Facts for New Year’s Eve
- 12 percent sales increase over a typical day
- Liquor, beverage, and wine sales are usually up by eight percent
- LaMarca prosecco and Casamigos tequila are the top beverages for New Years at Mellow Mushroom
Why is Pizza a Top Choice on New Year’s Eve?
- Convenience – It’s a big gathering day as families prepare to wrap up one year and start the next.
- Togetherness – New Year’s Eve kicks off a weekend of time enjoyed with family and friends, and pizza is the perfect communal meal meant to be shared.
- Flexibility – Dine-in, take out, or have Mellow delivered curbside to your car or to your home. Many options to choose from and all offered through ordermellowmushroom.com.
- Customizable – From Veg Out to a carnivorous Mighty Meaty, Mellow offers food choices and toppings for everyone: vegan, gluten-free, and build your own options to create the perfect, personalized meal.
The other busiest pizza days include Halloween, Thanksgiving, and Super Bowl Sunday.
“We are proud that Mellow Mushroom stone-baked pies are a part of so many year-end family celebrations. We welcome this pizza tradition every year with great customer service and stone-baked pies handmade to order and using fresh high-quality ingredients,” says Anne Mejia, VP Brand Development, Mellow Mushroom.
ATLANTA/VIRGINIA BEACH (September 30, 2022) – A new 8000+ square foot Mellow Mushroom restaurant in Virginia Beach will anchor a renovated 214 room hotel — the Sheraton Virginia Beach Oceanfront — creating a new focal point for dining, tourism, and economic development in the area. The Mellow Mushroom has transformed the corner of Atlantic Avenue and 35th Street, with a commanding stainless steel rotating globe of the world and a dynamically beautiful Mad Steetz, Mark Paul Deen, mural. The restaurant will become a landmark for residents and visitors.
The cornerstone of Mellow Mushroom are stone-baked pizzas featuring a crust made from five simple ingredients, including water from Appalachian mountain springs. Other menu highlights are freshly made salads, handcrafted cocktails, and a wide selection of beers, many of them local.
In keeping with the culture of Mellow Mushroom, the restaurant will have unique one-of-a-kind decor that is reflected in the artwork and design. The artwork curated for this site ties back to Bossa Nova-inspired patterning, musical elements, and Brazilian flowers. Virginia Beach welcomed some of the early Brazilian influenced Bossa Nova musicians.
In addition to the main dining room, there is an indoor/outdoor glassed-in patio and an outdoor patio and bar with multiple televisions, decorative topiary walls and the illuminated rotating wonderland globe.
“The hotel and restaurant have had – and will continue to have – a strong positive economic impact on Virginia Beach, including workers involved in construction and full-time staff for the hotel and restaurant.,” says Jay Shah, Shamin Hotels. “The new restaurant provides a focal point for the area’s dining, tourism, and economic development.”
About the Restaurant / By the Numbers
- 125 employees
- Interior – 4685 sf
- Exterior – 3536 sf
- 80 indoor seats
- 50 seats under covered patio
- 80 exterior seats
- Eight televisions
- 30 Beer Taps
- Two Bars – indoor and outdoor
- Architect: Gene Weissman, Architects Incorporated
- Madsteez – exterior mural
- Mickael Broth – exterior art installation/interior art mural
- Nikki Leone – tactile interior artwork
- Nicholasa Daily – video interior artwork
- Rogerio Pedro – interior artwork
ATLANTA (January 4, 2022) – With the new year and a renewed focus on health, Mellow Mushroom, the originators of hand-tossed, stone-baked classic Southern pizza, is adding two new limited time only vegan pizzas to their menu featuring Follow Your Heart® Dairy-Free Cheeses. The launch comes in support of Veganuary, which encourages people to try vegan for the month of January and beyond with the goal of helping to protect the planet and improve human health.
A plant-based diet can improve your health and support environmental sustainability. Mellow Mushroom has partnered with leading plant-based pioneer, Follow Your Heart, and nonprofit Veganuary to encourage consumers to take the one month pledge. And they’re making it easy by offering delicious vegan pies, vegan toppings, and by adding to the existing online Mellow Mushroom vegan menu.
“Mellow Mushroom is delighted to partner with Follow Your Heart to create two new vegan pies just in time for Veganuary,” says Anne Mejia, VP Brand Development, Mellow Mushroom. “Mellow Mushroom has long embraced veganism and other dietary lifestyle choices and needs, including offering certified gluten-free pies.”
Mellow Mushroom has created two new vegan pies that satisfy the taste buds of pizza lovers and vegans alike. The pies are meatless and packed with healthy veggies and herbs — developed in collaboration with Follow Your Heart, a producer of high-quality dairy-free cheeses and other plant-based foods.
- The “Miss Mushroom” pizza features spinach, minced garlic, portobello mushrooms, caramelized onions, chives, Follow Your Heart Vegan Mozzarella, and Follow Your Heart Vegan Feta Crumbles.
- The “Greek Goddess” pizza features roasted tomatoes, minced garlic, kalamata olives, and caramelized onions, Follow Your Heart Vegan Mozzarella, and Follow Your Heart Vegan Feta Crumbles.
“Follow Your Heart is excited to partner with Mellow Mushroom on these delicious new pizzas featuring our rich and creamy Vegan Mozzarella and Feta Crumbles and to encourage people to try eating vegan for the month of January,” said Lauren Kahner, Director of Marketing for Follow Your Heart.
ATLANTA, July 25, 2022 –This summer, Mellow Mushroom is bringing the spirit of holiday giving with a new Christmas in July promotion. From July 25th through July 31st, when customers spend $25 or more online in Mellow Mushroom gift cards, they will receive a $5 bonus for themselves and Mellow Mushroom will donate $5 towards the Marine Corps Toys for Tots effort.
Purchasing ‘Christmas in July’ Gift Cards Is Easy!
- Guests can purchase Mellow Mushroom gift cards online at mellowmushroom.com July 25 – 31, 2022 and Mellow Mushroom will donate $5 to Toys For Tots
- When a guest purchases a gift card from mellowmushroom.com/giftcards, they will automatically receive a $5 bonus for purchases of $25 or more
- The bonus card is valid between July 26th – August 31st, 2022 on purchases of $25 or more
“Mellow Mushroom is honored to support Toys for Tots this summer by donating $5 for every $25 spent on our ‘Christmas in July’ gift cards,” says Anne Mejia, VP Brand Development, Mellow Mushroom. “Mellow Mushroom and Toys for Tots share a commitment to local communities across the country. We are proud to work together to bring the giving spirit of the holidays into the summer.”
Founded in 1947, Toys for Tots is a program run by the United States Marine Corps Reserve that distributes toys to children whose parents cannot afford to buy them gifts for Christmas.
“We are very pleased to welcome Mellow Mushroom as a National Corporate Sponsor of the 2022 Marine Toys for Tots Campaign,” said retired Marine Colonel Ted Silvester, vice president of the Marine Toys for Tots Foundation. “Finding a present under the tree on Christmas morning is an experience every child deserves. With their generous support, we will be able to fulfill the Christmas holiday dreams of thousands of less fortunate children, who otherwise might have been forgotten.”
So even if you have been a little naughty this year, there is still time to do something nice for you and others and receive a bonus gift!
ATLANTA, February 7, 2022 – In preparation for Super Bowl LVI and one of the busiest days of the year for pizza sales, Mellow Mushroom has boosted its playbook of delivery offerings. Mellow Mushroom is offering a new pizza package that lets fans watch the game and enjoy their favorite foods at home with family, at a gathering with friends, or at their local Mellow Mushroom restaurant.
Fans can enjoy the convenience of online ordering, curbside pickup, and delivery. Of course, for those who want to watch with a group of fans, many Mellow Mushroom locations will feature the televised game in their restaurants.
“At Mellow Mushroom, Super Bowl Sunday is always a win for Mellow football fans no matter which team wins on the field!” says Anne Mejia, VP of Brand Development for Mellow Mushroom. “Our sales of pizza and chicken wings skyrocket as people create their own game day experiences!”
Mellow Mushroom is offering the “Tailgater” package to make Super Bowl planning easy:
Tailgater (Available Online-Only) – A medium Mighty Meaty, medium pepperoni, medium House Special, 20 wings*, and two orders of pretzel bites.
- The Mighty Meaty, the most popular mellow Mushroom pie, features a red sauce base with mozzarella, pepperoni, sausage, ground beef, ham, and Applewood-smoked bacon.
- The House Special, another Mellow fan favorite, features red sauce, mozzarella, topped with pepperoni, Italian sausage, ground beef, honey ham, Applewood-smoked bacon, black olives, sliced mushrooms, Roma tomatoes, green peppers, sweet onions, and the finishing touch…more mozzarella.
- Feeds: 10 – 15.
New Game Time or Anytime Favorite: Cloud 9 Wings – With the introduction of Cloud9 Wings, Mellow Mushroom elevates the wing experience. Nine double-baked oven roasted wings in a house-made garlic Parmesan sauce with just a hint of heat, garnished with aged grated Parmesan and chives.
* Cloud9 Wings not available in the Tailgater package.
ATLANTA (February 3, 2022) – Margaritas are America’s favorite cocktail, and Mellow Mushroom, the coolest creators of hand-tossed stone-baked pizza, celebrates National Margarita Day February 22 by mixing up four refreshing drinks under a new ‘Mystic Margaritas’ umbrella.
How mellow does a margarita make you? Mellow Mushroom surveyed thousands of its customers in January about how margaritas fit into their mellow lives. They found:
- “Any Place with a View” is the best place to sip a margarita. Other favorite spots include “my couch,” “my favorite little bar,” and “anywhere the party is!”
- With whom do you share the Mellow? “My crew, of course!” took the top spot. Runners up included “date night,” “my furry friends,” and “family.”
“Margaritas are a top seller on our beverage menu and the new ‘Mystic Margarita’ theme mixes well with our eclectic Mellow culture,” says Anne Mejia, VP Brand Development, Mellow Mushroom. “The Margarita has been one of our best-selling cocktails for a long time. Over the past year, Mellow Mushroom has worked with Casamigos to develop three new cocktails to round out our margarita menu offerings.”
Each of the four signature margarita cocktails is hand-crafted from proprietary recipes and each one features Casamigos tequila, resulting in four unique flavor profiles and a premium margarita experience.
Mellow Mushroom Margarita Fast Facts
- Why Salt the Rim? It makes it easier to drink! Salt intensifies the sweet and sour flavors of the tequila, agave, and orange liqueur and gives a delicious boost to the cocktail without being overpowering.
- Lime Wheel vs. Wedge? Lime wedges are typically used by bartenders in cocktails that need a little additional acidity. Mellow margaritas are crafted to be perfectly balanced, hence the wheel instead of the wedge! Lime complements the clean, fresh salinity in tequila, and helps enhance the citrus notes from the orange liqueur.
- Premium Ingredients Matter – Industry data shows that consumers are trading up for their tequila and are in search of Margaritas with super-premium ingredients.
- The earliest record of a Margarita comes from a 1953 Esquire article that describes the perfect blend of tequila, lime, and orange liqueur.
- Margarita means ‘daisy’ in Spanish. The daisy is an old Prohibition-era drink that has a base spirit, sugar, and a sour. The cocktail later inspired the Sidecar, which is essentially a margarita with cognac and lemon!
Mellow Mushroom’s four Mystic Margarita cocktails include:
- RB Margarita – Made with Casamigos Blanco tequila, Bauchant Orange Liqueur, house-made Agave sour, and garnished with a sea salt rim and fresh lime wheel. The clean and fresh flavor profile, with citrus, agave, and vanilla flavors. Mellow Mushroom Pairings: Avocado Smash, Elevated Cobb Salad, Buffalo Chicken Pizza!
- Made Wild Margarita – Created with Casamigos Reposado Tequila, Bauchant Orange Liqueur, house-made Agave sour and garnished with a Himalayan pink sea salt rim and fresh lime wheel. This drink offers a softer but richer flavor profile, with caramel, cocoa, and toasted oak flavors. The richer flavor is due in part to the aging process of the Reposado Tequila (Reposado means ‘rested’). Mellow Mushroom Pairings: Pretzel Bites with Beer Cheese, Pacific Rim Pizza!
- Gone Feral Margarita – Made with Casamigos Anejo tequila, Bauchant Orange Liqueur, house-made Agave sour, and garnished with a half sea salt rim and custom made gold-dusted blood orange. It’s a mix of sweetness and spice with subtle oak baking spices like nutmeg and cinnamon. Mellow Mushroom Pairings: Spinach & Artichoke Dip, Holy Shiitake Pie!
- Campfire Peach Margarita (back by popular demand!) – The smokey flavor of this drink comes from the combination of Casamigos Blanco tequila and Casamigos Joven mezcal, peach puree, jalapeno, and house-made Agave sour. It’s garnished with a lime wheel and half a peach sugar and salt rim. This guest favorite blends the smokiness of mezcal, the sweetness of peach, and just the right amount of spicy jalapeno for a unique take on a margarita that you’ll only find at Mellow. Mellow Mushroom Pairings: Pacific Rim pizza, Thai chili wings!