Mellow Mushroom Embraces Vegan Market, Rolls into 2022 with Expanded Vegan Menu Offerings
ATLANTA (January 4, 2022) – With the new year and a renewed focus on health, Mellow Mushroom, the originators of hand-tossed, stone-baked classic Southern pizza, is adding two new limited time only vegan pizzas to their menu featuring Follow Your Heart® Dairy-Free Cheeses. The launch comes in support of Veganuary, which encourages people to try vegan for the month of January and beyond with the goal of helping to protect the planet and improve human health.
A plant-based diet can improve your health and support environmental sustainability. Mellow Mushroom has partnered with leading plant-based pioneer, Follow Your Heart, and nonprofit Veganuary to encourage consumers to take the one month pledge. And they’re making it easy by offering delicious vegan pies, vegan toppings, and by adding to the existing online Mellow Mushroom vegan menu.
“Mellow Mushroom is delighted to partner with Follow Your Heart to create two new vegan pies just in time for Veganuary,” says Anne Mejia, VP Brand Development, Mellow Mushroom. “Mellow Mushroom has long embraced veganism and other dietary lifestyle choices and needs, including offering certified gluten-free pies.”
Mellow Mushroom has created two new vegan pies that satisfy the taste buds of pizza lovers and vegans alike. The pies are meatless and packed with healthy veggies and herbs — developed in collaboration with Follow Your Heart, a producer of high-quality dairy-free cheeses and other plant-based foods.
- The “Miss Mushroom” pizza features spinach, minced garlic, portobello mushrooms, caramelized onions, chives, Follow Your Heart Vegan Mozzarella, and Follow Your Heart Vegan Feta Crumbles.
- The “Greek Goddess” pizza features roasted tomatoes, minced garlic, kalamata olives, and caramelized onions, Follow Your Heart Vegan Mozzarella, and Follow Your Heart Vegan Feta Crumbles.
“Follow Your Heart is excited to partner with Mellow Mushroom on these delicious new pizzas featuring our rich and creamy Vegan Mozzarella and Feta Crumbles and to encourage people to try eating vegan for the month of January,” said Lauren Kahner, Director of Marketing for Follow Your Heart.