ATLANTA/VIRGINIA BEACH (September 30, 2022) – A new 8000+ square foot Mellow Mushroom restaurant in Virginia Beach will anchor a renovated 214 room hotel — the Sheraton Virginia Beach Oceanfront — creating a new focal point for dining, tourism, and economic development in the area. The Mellow Mushroom has transformed the corner of Atlantic Avenue and 35th Street, with a commanding stainless steel rotating globe of the world and a dynamically beautiful Mad Steetz, Mark Paul Deen, mural. The restaurant will become a landmark for residents and visitors.
The cornerstone of Mellow Mushroom are stone-baked pizzas featuring a crust made from five simple ingredients, including water from Appalachian mountain springs. Other menu highlights are freshly made salads, handcrafted cocktails, and a wide selection of beers, many of them local.
In keeping with the culture of Mellow Mushroom, the restaurant will have unique one-of-a-kind decor that is reflected in the artwork and design. The artwork curated for this site ties back to Bossa Nova-inspired patterning, musical elements, and Brazilian flowers. Virginia Beach welcomed some of the early Brazilian influenced Bossa Nova musicians.
In addition to the main dining room, there is an indoor/outdoor glassed-in patio and an outdoor patio and bar with multiple televisions, decorative topiary walls and the illuminated rotating wonderland globe.
“The hotel and restaurant have had – and will continue to have – a strong positive economic impact on Virginia Beach, including workers involved in construction and full-time staff for the hotel and restaurant.,” says Jay Shah, Shamin Hotels. “The new restaurant provides a focal point for the area’s dining, tourism, and economic development.”
About the Restaurant / By the Numbers
- 125 employees
- Interior – 4685 sf
- Exterior – 3536 sf
- 80 indoor seats
- 50 seats under covered patio
- 80 exterior seats
- Eight televisions
- 30 Beer Taps
- Two Bars – indoor and outdoor
- Architect: Gene Weissman, Architects Incorporated
- Madsteez – exterior mural
- Mickael Broth – exterior art installation/interior art mural
- Nikki Leone – tactile interior artwork
- Nicholasa Daily – video interior artwork
- Rogerio Pedro – interior artwork
ATLANTA (January 4, 2022) – With the new year and a renewed focus on health, Mellow Mushroom, the originators of hand-tossed, stone-baked classic Southern pizza, is adding two new limited time only vegan pizzas to their menu featuring Follow Your Heart® Dairy-Free Cheeses. The launch comes in support of Veganuary, which encourages people to try vegan for the month of January and beyond with the goal of helping to protect the planet and improve human health.
A plant-based diet can improve your health and support environmental sustainability. Mellow Mushroom has partnered with leading plant-based pioneer, Follow Your Heart, and nonprofit Veganuary to encourage consumers to take the one month pledge. And they’re making it easy by offering delicious vegan pies, vegan toppings, and by adding to the existing online Mellow Mushroom vegan menu.
“Mellow Mushroom is delighted to partner with Follow Your Heart to create two new vegan pies just in time for Veganuary,” says Anne Mejia, VP Brand Development, Mellow Mushroom. “Mellow Mushroom has long embraced veganism and other dietary lifestyle choices and needs, including offering certified gluten-free pies.”
Mellow Mushroom has created two new vegan pies that satisfy the taste buds of pizza lovers and vegans alike. The pies are meatless and packed with healthy veggies and herbs — developed in collaboration with Follow Your Heart, a producer of high-quality dairy-free cheeses and other plant-based foods.
- The “Miss Mushroom” pizza features spinach, minced garlic, portobello mushrooms, caramelized onions, chives, Follow Your Heart Vegan Mozzarella, and Follow Your Heart Vegan Feta Crumbles.
- The “Greek Goddess” pizza features roasted tomatoes, minced garlic, kalamata olives, and caramelized onions, Follow Your Heart Vegan Mozzarella, and Follow Your Heart Vegan Feta Crumbles.
“Follow Your Heart is excited to partner with Mellow Mushroom on these delicious new pizzas featuring our rich and creamy Vegan Mozzarella and Feta Crumbles and to encourage people to try eating vegan for the month of January,” said Lauren Kahner, Director of Marketing for Follow Your Heart.
ATLANTA, July 25, 2022 –This summer, Mellow Mushroom is bringing the spirit of holiday giving with a new Christmas in July promotion. From July 25th through July 31st, when customers spend $25 or more online in Mellow Mushroom gift cards, they will receive a $5 bonus for themselves and Mellow Mushroom will donate $5 towards the Marine Corps Toys for Tots effort.
Purchasing ‘Christmas in July’ Gift Cards Is Easy!
- Guests can purchase Mellow Mushroom gift cards online at mellowmushroom.com July 25 – 31, 2022 and Mellow Mushroom will donate $5 to Toys For Tots
- When a guest purchases a gift card from mellowmushroom.com/giftcards, they will automatically receive a $5 bonus for purchases of $25 or more
- The bonus card is valid between July 26th – August 31st, 2022 on purchases of $25 or more
“Mellow Mushroom is honored to support Toys for Tots this summer by donating $5 for every $25 spent on our ‘Christmas in July’ gift cards,” says Anne Mejia, VP Brand Development, Mellow Mushroom. “Mellow Mushroom and Toys for Tots share a commitment to local communities across the country. We are proud to work together to bring the giving spirit of the holidays into the summer.”
Founded in 1947, Toys for Tots is a program run by the United States Marine Corps Reserve that distributes toys to children whose parents cannot afford to buy them gifts for Christmas.
“We are very pleased to welcome Mellow Mushroom as a National Corporate Sponsor of the 2022 Marine Toys for Tots Campaign,” said retired Marine Colonel Ted Silvester, vice president of the Marine Toys for Tots Foundation. “Finding a present under the tree on Christmas morning is an experience every child deserves. With their generous support, we will be able to fulfill the Christmas holiday dreams of thousands of less fortunate children, who otherwise might have been forgotten.”
So even if you have been a little naughty this year, there is still time to do something nice for you and others and receive a bonus gift!
ATLANTA, February 7, 2022 – In preparation for Super Bowl LVI and one of the busiest days of the year for pizza sales, Mellow Mushroom has boosted its playbook of delivery offerings. Mellow Mushroom is offering a new pizza package that lets fans watch the game and enjoy their favorite foods at home with family, at a gathering with friends, or at their local Mellow Mushroom restaurant.
Fans can enjoy the convenience of online ordering, curbside pickup, and delivery. Of course, for those who want to watch with a group of fans, many Mellow Mushroom locations will feature the televised game in their restaurants.
“At Mellow Mushroom, Super Bowl Sunday is always a win for Mellow football fans no matter which team wins on the field!” says Anne Mejia, VP of Brand Development for Mellow Mushroom. “Our sales of pizza and chicken wings skyrocket as people create their own game day experiences!”
Mellow Mushroom is offering the “Tailgater” package to make Super Bowl planning easy:
Tailgater (Available Online-Only) – A medium Mighty Meaty, medium pepperoni, medium House Special, 20 wings*, and two orders of pretzel bites.
- The Mighty Meaty, the most popular mellow Mushroom pie, features a red sauce base with mozzarella, pepperoni, sausage, ground beef, ham, and Applewood-smoked bacon.
- The House Special, another Mellow fan favorite, features red sauce, mozzarella, topped with pepperoni, Italian sausage, ground beef, honey ham, Applewood-smoked bacon, black olives, sliced mushrooms, Roma tomatoes, green peppers, sweet onions, and the finishing touch…more mozzarella.
- Feeds: 10 – 15.
New Game Time or Anytime Favorite: Cloud 9 Wings – With the introduction of Cloud9 Wings, Mellow Mushroom elevates the wing experience. Nine double-baked oven roasted wings in a house-made garlic Parmesan sauce with just a hint of heat, garnished with aged grated Parmesan and chives.
* Cloud9 Wings not available in the Tailgater package.
ATLANTA (February 3, 2022) – Margaritas are America’s favorite cocktail, and Mellow Mushroom, the coolest creators of hand-tossed stone-baked pizza, celebrates National Margarita Day February 22 by mixing up four refreshing drinks under a new ‘Mystic Margaritas’ umbrella.
How mellow does a margarita make you? Mellow Mushroom surveyed thousands of its customers in January about how margaritas fit into their mellow lives. They found:
- “Any Place with a View” is the best place to sip a margarita. Other favorite spots include “my couch,” “my favorite little bar,” and “anywhere the party is!”
- With whom do you share the Mellow? “My crew, of course!” took the top spot. Runners up included “date night,” “my furry friends,” and “family.”
“Margaritas are a top seller on our beverage menu and the new ‘Mystic Margarita’ theme mixes well with our eclectic Mellow culture,” says Anne Mejia, VP Brand Development, Mellow Mushroom. “The Margarita has been one of our best-selling cocktails for a long time. Over the past year, Mellow Mushroom has worked with Casamigos to develop three new cocktails to round out our margarita menu offerings.”
Each of the four signature margarita cocktails is hand-crafted from proprietary recipes and each one features Casamigos tequila, resulting in four unique flavor profiles and a premium margarita experience.
Mellow Mushroom Margarita Fast Facts
- Why Salt the Rim? It makes it easier to drink! Salt intensifies the sweet and sour flavors of the tequila, agave, and orange liqueur and gives a delicious boost to the cocktail without being overpowering.
- Lime Wheel vs. Wedge? Lime wedges are typically used by bartenders in cocktails that need a little additional acidity. Mellow margaritas are crafted to be perfectly balanced, hence the wheel instead of the wedge! Lime complements the clean, fresh salinity in tequila, and helps enhance the citrus notes from the orange liqueur.
- Premium Ingredients Matter – Industry data shows that consumers are trading up for their tequila and are in search of Margaritas with super-premium ingredients.
- The earliest record of a Margarita comes from a 1953 Esquire article that describes the perfect blend of tequila, lime, and orange liqueur.
- Margarita means ‘daisy’ in Spanish. The daisy is an old Prohibition-era drink that has a base spirit, sugar, and a sour. The cocktail later inspired the Sidecar, which is essentially a margarita with cognac and lemon!
Mellow Mushroom’s four Mystic Margarita cocktails include:
- RB Margarita – Made with Casamigos Blanco tequila, Bauchant Orange Liqueur, house-made Agave sour, and garnished with a sea salt rim and fresh lime wheel. The clean and fresh flavor profile, with citrus, agave, and vanilla flavors. Mellow Mushroom Pairings: Avocado Smash, Elevated Cobb Salad, Buffalo Chicken Pizza!
- Made Wild Margarita – Created with Casamigos Reposado Tequila, Bauchant Orange Liqueur, house-made Agave sour and garnished with a Himalayan pink sea salt rim and fresh lime wheel. This drink offers a softer but richer flavor profile, with caramel, cocoa, and toasted oak flavors. The richer flavor is due in part to the aging process of the Reposado Tequila (Reposado means ‘rested’). Mellow Mushroom Pairings: Pretzel Bites with Beer Cheese, Pacific Rim Pizza!
- Gone Feral Margarita – Made with Casamigos Anejo tequila, Bauchant Orange Liqueur, house-made Agave sour, and garnished with a half sea salt rim and custom made gold-dusted blood orange. It’s a mix of sweetness and spice with subtle oak baking spices like nutmeg and cinnamon. Mellow Mushroom Pairings: Spinach & Artichoke Dip, Holy Shiitake Pie!
- Campfire Peach Margarita (back by popular demand!) – The smokey flavor of this drink comes from the combination of Casamigos Blanco tequila and Casamigos Joven mezcal, peach puree, jalapeno, and house-made Agave sour. It’s garnished with a lime wheel and half a peach sugar and salt rim. This guest favorite blends the smokiness of mezcal, the sweetness of peach, and just the right amount of spicy jalapeno for a unique take on a margarita that you’ll only find at Mellow. Mellow Mushroom Pairings: Pacific Rim pizza, Thai chili wings!