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Privacy Policy

Last Updated: 12/1/23
Effective Date: 12/1/23

Home Grown Industries of GA, Inc. dba Mellow Mushroom, its brands, affiliates, and subsidiaries (“Mellow Mushroom,” “we,” “our,” or “us”) values your privacy. This Privacy Policy (“Policy”) describes how Mellow Mushroom collects, uses, discloses, and otherwise process personal information described in this Policy, as well as the rights and choices individuals have regarding such personal information.

By using our Services (as defined below), you agree that your personal information will be handled as described in this Policy. Your use of our Services and any dispute over privacy, is subject to this Policy.

Table of Contents

  1. Scope of this Policy
  2. Personal Information We Collect
  3. How We May Use Personal Information
  4. How We May Disclose Personal Information
  5. Cookies and Other Tracking Mechanisms
  6. Your Privacy Choices
  7. Children’s Information
  8. External Links and Features
  9. Security
  10. Changes to this Policy
  11. Contact Us

Scope of this Policy

Except as otherwise described below, this Policy applies to the personal information Mellow Mushroom collects and processes related to:

• Visitors of our website where this Policy is posted, including www.mellowmushroom.com (the “Site”) or any other software, applications, or products we provide, and individuals who otherwise interact or engage with us or the services available through our website or other downloadable content;
• Individuals who subscribe to receive news, information, and marketing communications and materials from us;
• Individuals who register for or participate in our events, surveys, and research conducted by us;
Current, former and prospective customers, agents, vendors, and business partners; and
• Individuals that communicate with us or otherwise interact or engage with us, including through our social media channels, related to our products or services (collectively referred to as the “Services”).

Additional Notices. Depending on how you interact or engage with us, we may provide you with other privacy notices with additional details about our privacy practices. For example, this Policy does not apply to job applicants and candidates who apply for employment with us, or to employees in the context of our working relationship with them.

Personal Information We Collect

As further described below, we collect personal information directly from you, automatically through your use of the Services, and from other, third-party sources. To the extent permitted by applicable law, we may combine the information we collect from publicly available or third-party sources.

Personal Information We Collect Directly From You. While the personal information we collect varies depending upon your use of our Services and our interactions with you, in general, we may collect the following Personal Information directly from you:

• Contact Information. When you contact us, including if you sign up to learn more about our Services or otherwise contact us, we collect your name, email address, phone number, the nature of your inquiry, and any other information you so choose to provide.
• Account Information. When you register for an account with us, we collect your name, email address, password, phone number, and any other information used in connection with accessing your account.
• Purchases and Payments. If you make purchases through our Services, we collect payment information such as name, payment card details, billing address, payment type, as well as credit card number or other payment account details. We use third party payment processors to process any payment transactions.
• Communications and Interactions. When you email, call, or otherwise communicate with us and with members of our team, we collect and maintain a record of your contact details, communications, and our responses.
• Responses and Feedback. If you participate in our surveys or questionnaires, we collect your responses and feedback, such as user satisfaction or other information related to your use of our Services, and any other information you so choose to provide.
• Marketing and Promotions. If you agree to receive marketing communications from us, we collect your email, name, phone number, preferences, and if relevant, information about your account and the Services and features you use. If you participate in promotions we offer, we collect your name and other information related to the activities available through our Services.
• Events and Other Requests. We also collect personal information related to your participation in our events as well as other requests that you submit to us related to our Services. For example, if you register for or attend an event that we host or sponsor, we may collect information related to your registration for and participation in such event.
• Preferences. We also may collect information about your preferences, including communications preferences, preferences related to your use of Services, and any other preferences or requests you provide when interacting with us.

Personal information We Collect Automatically. We and our providers automatically collect personal information related to your use of our Services, including through the use of cookies, pixel tags, and other similar technologies. The personal information we may automatically collect includes:

• Device and Browsing Information. When you visit our Site or use our Services, we may collect IP address, browser type, domain names, access times, date/time stamps, operating system, language, device type, unique ID, Internet service provider, referring and exiting URLs, clickstream data, and similar device and browsing information.
• Activities and Usage. We also collect activity information related to your use of the Services, such as information about the links clicked, searches, features used, items viewed, time spent within the Services, your interactions with us within the Services, and other activity and usage information.
• Location Information. We may also collect or derive location information about you, such as through your IP address. If you choose to enable location-based sharing with us through your device settings, we may collect precise location information, such as GPS coordinates, to provide content that is more relevant to your location and to otherwise improve your interactions with our Services. You may turn off location data sharing through your device settings.

For more information about our use of cookies and other similar technologies, please see the “Cookies and Other Tracking Mechanisms” section below.

Personal Information We Collect from Other Sources. In addition, we may collect and receive certain personal information from business partners, customers, data analytics providers, Internet service providers, operating systems and platforms, government entities, public databases, and vendors and service providers who provide services or perform functions on our behalf. For example, we may collect your name, contact information, and certain transaction details from our business partners, vendors and service providers. We also may receive personal information from our customers for purposes of administering our Services.

How We May Use Personal Information

We collect, use, disclose and otherwise process the personal information we collect about you for the following purposes:

• Services and Support. To allow you to maintain your account with us, provide and operate our Services, communicate with you about your use of the Services, provide troubleshooting and technical support, respond to your inquiries, communicate with you about the Services, and to otherwise run our day-to-day operations.
• Analytics and Improvement. To better understand how users access and use the Services and our product and service offerings, and for other research and analytical purposes, such as to evaluate and improve our Services and business operations, to develop our Services and its features, and for internal quality control and training purposes.
• Communicate With You. To respond to your inquiries, send you requested materials and newsletters, as well as information and materials regarding our Services and offerings. We also use this information to send administrative information to you, for example, information regarding the Services and changes to our policies.
• Marketing and Promotions. For marketing and promotional purposes. For example, to send you information about our Services, such as newsletters, emails, text messages, and other marketing content, including information about Mellow Mushroom events and new offerings, as well as any other information that you sign up to receive.
• Research and Surveys. To administer surveys and questionnaires, such as for market research or user satisfaction purposes.
• Planning and Managing Events. For event planning and other management-related purposes, such as registration, attendance, connecting you with other event attendees, and contacting you about relevant events and Services.
• Security and Protection of Rights. To protect the Services and our business operations, and to protect our rights or those of our stakeholders; to prevent and detect fraud, unauthorized activities and access, and other misuse; where we believe necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, or situations involving potential threats to the safety or legal rights of any person or third party.
• Compliance and Legal Process. To comply with applicable legal or regulatory obligations, including as part of a judicial proceeding; to respond to a subpoena, warrant, court order, or other legal process; or as part of an investigation or request, whether formal or informal, from law enforcement or a governmental authority.
• Auditing, Reporting, and Other Internal Operations. To conduct financial, tax and accounting audits; audits and assessments of our operations, privacy, security and financial controls, risk, and compliance with legal obligations; our general business, accounting, record keeping and legal functions, and to maintain appropriate business records and enforce company policies and procedures.
• General Business and Operational Support. To assess and implement mergers, acquisitions, reorganizations, bankruptcies, and other business transactions such as financings, and to administer our business, accounting, auditing, compliance, recordkeeping, and legal functions.

How We May Disclose Personal Information

We may disclose the personal information we collect for the purposes described above and as follows:

• Affiliates and Subsidiaries. We may disclose the personal information we collect to our corporate affiliates and subsidiaries.
• Business Partners. Mellow Mushroom also partners with other businesses to offer our products and Services, and we may disclose personal information to those business partners.
• Vendors and Services Providers. We may disclose the personal information we collect to vendors and service providers who perform functions on our behalf, such as IT and website hosting, payment processing, marketing and marketing research providers, customer support, data storage, analysis and processing providers, auditors, consultants and legal counsel.
• Marketing and Analytics Providers. We may also disclose your personal information, such as device and browsing, and activities and usage information, to marketing and advertising networks, data analytics providers, and other companies who provide marketing or analytics services on our behalf. For more information see the “Cookies and Other Tracking Mechanisms” section below.

We may also disclose your personal information in the following circumstances:

• In Support of Business Transfers. If we or our affiliates are or may be acquired by, merged with, or invested in by another company, or if any of our assets are or may be transferred to another company, whether as part of a bankruptcy or insolvency proceeding or otherwise, we may disclose or transfer the personal information we have collected from you with or to the other company. We may also disclose certain personal information as necessary prior to the completion of such a transaction or other corporate transaction such as a financing or restructuring, to lenders, auditors, and third-party advisors, including attorneys and consultants.
• Compliance and Legal Obligations. To comply with our legal and compliance obligations and to respond to the legal process. For example, we may disclose information in response to subpoenas, court orders, and other lawful requests by regulators and law enforcement, including responding to national security or law enforcement disclosure requirements.
• Security and Protection of Rights. Where we believe doing so is necessary to protect the Services, our rights and property, or the rights, property, and safety of others. For example, we may disclose personal information to (i) prevent, detect, investigate, and respond to fraud, unauthorized activities and access, illegal activities, and misuse of the Services, (ii) situations involving potential threats to the health, safety, or legal rights of any person or third party, or (iii) enforce, detect, investigate, and take action in response to violations of our Terms of Use. We may also disclose personal information related to litigation and other legal claims or proceedings in which we are involved, as well as for our internal accounting, auditing, compliance, recordkeeping, and legal functions.
• Aggregate and Deidentified Information. Notwithstanding anything else in this Policy, we may use, disclose, and otherwise process aggregate and deidentified information related to our business and the Services with third parties for quality control, analytics, research, development, and other purposes.
• Other Disclosures. We may disclose personal information in other ways not described above, but will notify you and, if necessary, obtain your consent.

Messaging Terms

Below outlines the terms of Mellow Mushroom SMS messaging:

• By opting in to text, you agree to receive Mellow Mushroom updates and offers via text.
• You can cancel the SMS service at any time. Just text “STOP” to the short code. After you send the SMS message “STOP” to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time and we will start sending SMS messages to you again.
• If you are experiencing issues with the messaging program you can reply with the keyword HELP for more assistance, or you can get help directly at tellmellow@mellowmushroom.com.
• Carriers are not liable for delayed or undelivered messages.
• As always, message and data rates may apply for any messages sent to you from us and to us from you. You will receive two to five messages a month. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.

Cookies and Other Tracking Mechanisms

We and our providers use cookies, pixel tags, and other similar tracking mechanisms to automatically collect information about browsing activity, type of device, and similar information within our Services. We use this information to, for example, analyze and understand how you access, use, and interact with us through our Services, to identify and resolve bugs and errors in our Services, to assess, secure, protect, optimize, and improve the performance of our Services, for marketing and advertising purposes, analytics purposes, and to personalize content in our Services. We may also aggregate such information to analyze trends, administer our Services, and gather broad demographic information.

Cookies. “Cookies” are alphanumeric identifiers we transfer to your device’s hard drive through your web browser for tracking purposes. Some cookies allow us to make it easier for you to navigate our Services, while others are used to enable a faster log-in process, support the security and performance of the Services, or allow us to track activity and usage data within the Services.

Pixel Tags. Pixel tags (sometime called web beacons or clear GIFs) are tiny graphics with a unique identifier, similar in function to cookies. While cookies are stored locally on your device, pixel tags are embedded invisibly within web pages and online content. We may use these, in connection with our Services to, among other things, track the activities of users, and help us manage content and compile usage statistics. We may also use these in our emails to let us know when they have been opened or forwarded, so we can track response rates and gauge the effectiveness of our communications.

Third Party Analytics. We use third party tools, such as Google Analytics, which are operated by third party companies, to evaluate usage of our Site and Services. These third-party analytics companies use cookies, pixels, and other tracking technologies to collect usage data about our Services to provide us with reports and metrics that help us evaluate usage of our Services, improve our Site, and enhance performance and user experiences. To learn more about Google’s privacy practices, please review the Google Privacy Policy at https://www.google.com/policies/privacy/partners/. You can also download the Google Analytics Opt-out Browser Add-on to prevent your data from being used by Google Analytics at https://tools.google.com/dlpage/gaoptout.

Cross-Device Tracking. We and our providers may use the information we collect about you within our Services and on other third-party websites and services to help us and these third parties identify other devices that you use (e.g., a mobile phone, tablet, other computer, etc.) to interact or engage with us or the Services.

Third-Party Advertising. We work with third-party ad networks, analytics, marketing partners, and others (“third-party ad companies”) to personalize content and display advertising within our Services, as well as to manage our advertising on third-party sites. We and these third-party ad companies may use cookies, pixels tags, and other tools to collect browsing and activity information within our Services (as well as on third-party sites and services), as well as IP address, unique ID, cookie and advertising IDs, and other online identifiers. We and these third-party ad companies use this information to provide you more relevant ads and content within our Services and on third-party sites, and to evaluate the success of such ads and content.

Do Not Track. Currently, our Site and Services do not recognize “Do-Not-Track” requests. You may, however, disable certain tracking as discussed below (e.g., by disabling cookies).

Your Privacy Choices

We make available several ways for you to manage choices about your personal information, including preferences regarding cookies, advertising, whether you want to receive marketing and promotional emails from us, and choices regarding your account and profile information.

• Cookie Settings. To prevent cookies from tracking your activity on our Site or visits across multiple websites, you can set your browser to block certain cookies or notify you when a cookie is set; you can also delete cookies. The “Help” portion of the toolbar on most browsers will tell you how to prevent your device from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to delete cookies. Visitors to our Site who disable cookies will be able to browse the Site, but some features may not function.
• Industry Ad Choice Programs. You can also control how participating third-party ad companies use the information that they collect about your visits to our Site, and those of third parties, in order to display more relevant targeted advertising to you. If you are in the U.S., you can obtain more information and opt out of receiving targeted ads from participating third-party ad networks at aboutads.info/choices (Digital Advertising Alliance). Opting out of participating third party ad networks does not opt you out of being served advertising. You may continue to receive generic or “contextual” ads on our Site. You may also continue to receive targeted ads on other websites, from companies that do not participate in the above programs.
• Marketing Communications. You can opt out of receiving marketing emails from us by using the unsubscribe feature in any such email we send you. You can also log in to your account and change your marketing/communications preferences.
• Account and Profile Information. If you have an account with us, you may access, review, and update your account and profile information, such as your name, email address, contact information, preferences, and other profile information by logging in and accessing the information directly within your account.

Mellow Mushroom Messaging Terms

  1. By opting in to text, you agree to receive Mellow Mushroom updates and offers via text.
  2. You can cancel the SMS service at any time. Just text “STOP” to the short code. After you send the SMS message “STOP” to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to
    join again, just sign up as you did the first time and we will start sending SMS messages to you
    again.
  3. If you are experiencing issues with the messaging program you can reply with the keyword HELP for more assistance, or you can get help directly at tellmellow@mellowmushroom.com.
  4. Carriers are not liable for delayed or undelivered messages
  5. As always, message and data rates may apply for any messages sent to you from us and to us from you. You will receive two to five messages a month. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.

Children’s Information

Our Services are not designed for children, and we do not knowingly collect personal information from children under the age of thirteen (13). If you are a parent or legal guardian and you believe we have collected your child’s information in violation of applicable law, please contact us using the contact information below.

External Links and Features

Our Site and Services may contain links to third-party websites or features. Any access to and use of such linked websites or features is not governed by this Policy, but instead is governed by the privacy policies of those third parties. We are not responsible for the information practices of such third parties, including their collection of your personal information. You should review the privacy policies and terms for any third parties before proceeding to those websites or using those features.

Security

We have implemented safeguards that are intended to protect the personal information that we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our efforts, no data security measures can guarantee security.

Changes to this Policy

The Policy is current as of the date set forth above. We may change, update, or modify this Policy from time to time, so please be sure to check back periodically. We will post any updates to this Policy here. If we make any changes to this Policy that materially affect our practices regarding our use of the personal information we have previously collected from you, we will endeavor to provide you with notice, such as by posting prominent notice on our Site or within the Services.

Contact Us

If you have any questions or concerns regarding this Policy or our privacy practices, you may contact us at any of the following methods:

Privacy@mellowmushroom.com
404-505-2806
150 Great Southwest Pkwy
Atlanta, GA 30336